Friday, February 05, 2010

Microsoft's creative destruction

A very instructive piece on why Apple succeeds in bringing innovative products to the market that work beautifully compared to Microsoft. In essence a Steve Jobs has succeeded in building a culture where people think of usability first, whereas with Microsoft people are only protecting their turf and are allowed to give a damn to the end customer. It's the design thinking that differentiates both companies.

Op-Ed Contributor - Microsoft’s Creative Destruction - NYTimes.com


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